# Service Layer

### 2. Service Layer — Proof Gateway combines Web2's accessibility and Web3's reliability

The service layer is a front-end environment where users meet for the first time and an onboarding gateway to the WGA ecosystem. It is designed to participate without knowing the wallet or blockchain knowledge by combining "Web2's accessibility and Web3's transparency."

**User Interface (User App / Web Portal)**

* Easy login and automatic wallet creation (based on Custom Wallet)
* Automatic recording of activities (quest, content, mission, etc.)
* Receive XYZ Rewards after AI Verification
* Personal history verification and re-engagement feedback of Proof data

**KOL Portal (Creator & Community Gateway)**

* Create, track, and contribute community campaigns
* AI-automated TrustScore-based rewards
* Automate follower data, Proof activity reports, compensation settlement

**Brand·Advertiser (Brand Console)**

* Proof-based campaign creation and budget management
* AI engine Fraud detection, ROI analysis, and real-time country reporting
* Integrate off-chain/on-chain transactions to ensure data transparency

In other words, this layer is no longer a "reward app," but a gateway layer that collects AI-verified participatory Proof.


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